What are three things that will absolutely kill your business?
They are reportedly:
- a lack of knowledge
- a lack of money and
- a lack of confidence
I say “reportedly” because, for me, there is ONE killer of a business that has a greater impact and is more important. And that is the lack of acceptance that the other 3 exist!
No matter what you do, there WILL be times in your business when there is a lack of knowledge, money and/or confidence.
To think otherwise is foolish, because when those 3 things do show up, you will spend far too much time worrying about their very existence instead of creating solutions.
Action – Yes, being without knowledge, money and confidence is detrimental to a business, of course. But they will be temporary only if you stay out of denial and work with them instead of against them.