What are three things that will absolutely kill your business?

They are reportedly:

  • a lack of knowledge
  • a lack of money and
  • a lack of confidence

I say “reportedly” because, for me, there is ONE killer of a business that has a greater impact and is more important. And that is the lack of acceptance that the other 3 exist!

No matter what you do, there WILL be times in your business when there is a lack of knowledge, money and/or confidence.

To think otherwise is foolish, because when those 3 things do show up, you will spend far too much time worrying about their very existence instead of creating solutions.

Action – Yes, being without knowledge, money and confidence is detrimental to a business, of course. But they will be temporary only if you stay out of denial and work with them instead of against them.

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