Trust must run in both directions for a relationship to flourish. You may easily understand this concept in your personal life but what about in your business?

And if you understand the value of trust in business, do you know how to build it? Do you know how it can be lost?

Sure, you can walk into a retail outlet for some shoes and not care if you trust the salesperson and vice versa, but what if that store was the only one for miles around that carried the brands or styles you loved at the best prices?

And on big ticket products or services of any kind, trust is the backbone of repeat business and good deals.

Action – Here are some quick tips for building and maintaining trust:

Have integrity and honesty in all your dealings. People know it when you don’t.

Be consistent in attitudes and actions. Contradictions cause confusion.

And be transparent. Let people see what you are up to.

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