Rules do not belong in your business plan.
If you follow “the rules”, you ARE going to struggle.
In business, generally speaking, the rules were made by the big guys – the huge companies that 99% of the business world competes against. So, if you’re following their rules, you’re playing their game.
Yes, learn the rules – not so that you can follow them blindly but so that you can see where they can be adjusted or ignored to match your expertise and style.
If I followed the rules of the big corporate trainers and coaches, I would never have created or delivered my On Success 60 second audio clips the way that I do. My blog would look different and the ‘In Conversation With’ audio program would simply not exist. I’d probably be considered second-rate and a “wanna be” because I do not have the staff or resources of the big training companies.
Well, I have created my business success by ignoring rules and shaping my own niche. I compete with no one… and love every minute of it.
Action – Look at the rules of business you’ve been following. How many are truly yours and how many belong to others?
Be a maverick, blaze a trail, create your own rules.