Remember, make it easy for your clients to tell you what they think of your products and services. This key fundamental to good client management is often overlooked.

Want to make yourself stand out? Then, make yourself available to hear positive and negative feedback, and make it easy for clients to give it. Don’t wait until they are annoyed enough to bother!

Action – If face-to-face communication makes you too uncomfortable, use a reply card, email form or comments section on your website. To encourage all types of feedback, give negative and positive examples. And when you’re received contact information, acknowledge any comments – good, bad or ugly – with a handwritten letter or card within 48 hours. If you must reply by email, make sure it is a personalized response. Thank people and assure them that their information is valuable and important.

Be brave, take this simple step and reap the benefits – you and your clients will be glad you did!

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