These audio clips relate directly to anyone, in sales or otherwise, who wants to influence another person’s behavior or opinion.
Whether you want your boss to understand your perspective or get your partner to go to a particular movie, you’re always selling something to someone.
Action – So here are some hard and fast – and simple – rules of persuasion.
First and foremost, be yourself. Don’t ham it up or dumb it down for others.
Second, know who you’re talking to and show them how your stance satisfies their needs and wants.
Third, believe in what you’re saying. Most people can smell a faker a mile away.
And fourth, if they say “no”, don’t take it personally. ”No” is never about you but if you interpret it that way, you’ll reduce your confidence in future conversations.
Influencing is not about tips and tricks. It is about honest and respectful communication.