Franchise Prototypes

Franchises like McDonald’s and Starbucks are so successful because they are fundamentally a business in a box.

Their structures are thought-out and itemized, yet they are dynamic and maneuverable in a changing marketplace. Time, energy and money have been spent on making them uniform and replicable.

A service-based business can be that structured too. Even a one-person entity.

My business is actually made up of several systems, such as:

• Leadership and management
• Lead generation and conversion strategies
• Client fulfillment options
• and more

This is what the author Michael Gerber refers to as a ‘franchise prototype’. It is essentially a set of documents to which someone else could add their own style and create a successful business.

Action – Whether franchising or not, the very exercise of making the master prototype creates a strong framework from which your business decisions, strategies and structures will ultimately grow.