I had a very interesting conversation with a salesman the other day. And to be honest, I’ve had this conversation with just about every other unhappy salesperson I have ever met.

I don’t have the space, and you don’t have the time, for me to go into minute detail, so I’ll just give you the nutshell version of the story.

While Bob WAS achieving his targets and was happy “enough” with his bank account, he was struggling.

Some days were positive, some negative. He was sometimes patient and also frustrated. The clients were there but few relationships were fun.

The root problem? Bob had a negative opinion of sales people!

When he recently bought a house, he felt his agent may have withheld information and he thought his wife’s new car salesman was slimy.

His very old impression of sales agents as a whole was impacting his ability to identify himself as a sales rep.

And in my experience, MANY sales people have a similar old tape playing in their head.

Action – If you’re having any negative experiences in your sales business, explore your internal language.

You may NOT be ridiculing your own profession, but it would be worth knowing if you are.

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