brain_notes“Priming” in psychology refers to how subjects in an experiment can be prepared now to respond later. People who want to influence your way of thinking understand the principle of priming.

In an experiment I ran a few years ago, subjects read either a positive or negative news story. They were then asked to recite a list of memorized words. Those who were primed with the positive story recalled more positive words and those primed with the negative recalled more negative words.

So how could priming have affected your current attitudes? What opinions do you have simply because someone else wants you to have them?

Action – Next time you hear yourself say “I believe X”, test that statement. Do you truly believe it? How did you arrive at that belief?

When we understand where our beliefs have come from, we give ourselves the power to change our responses.